Driving Digital Transformation with Modern Mobile Functional Testing

 


Digital transformation has become a quintessential requirement for business enterprises to stay competitive. So, irrespective of the domain, business model, and size, every organization aims to implement digital transformation by leveraging technologies and paradigms. However, given that customers are willing to use a diverse range of digital touchpoints (websites, web applications, and mobile applications), achieving the objectives of digital transformation can be a challenge. With mobile applications becoming the go-to device for customers on-the-go, it is important to conduct mobile functional testing. This will ensure the mobile user experience remains top-notch and the organization can achieve its digital transformation objectives.

Furthermore, with technologies such as AI, ML, and IoT getting integrated with mobile applications, their functioning under different load thresholds should be checked. And when it comes to the core area of business, elements such as portability and adaptability can help digitally transform the workflow (and workforce) of an organization. According to statistics, around 57% of user traffic comes through mobile apps (Source: Techarcis). So, it is apparent that there is a spurt in the use of mobile applications. Now, let us understand how mobile applications facilitate digital transformation.


Role of mobile applications in achieving digital transformation

Business enterprises across sectors have realized that mobile applications are not just independent entities but have an important role in facilitating digital transformation as mentioned below.

  •     Allow businesses to stay connected with their customers (existing and potential). As an important digital touchpoint for businesses, they offer one of the first experiences to users. By incorporating a mobile application testing approach into their business strategy, enterprises can outclass their competitors.
  •      Businesses can offer enhanced customer experiences with mobile applications. They can do so by sending personalized messages and offering quick customer service using chatbots in real-time. Mobile applications help increase customer loyalty and improve sales and visibility.
  •      Mobility solutions can help businesses improve productivity and efficiency by helping customers execute various tasks.
  •      Mobile applications can act as the face of brands and help to enhance the latter’s visibility and recognition. Their functionality, UI/UX, features, and aesthetics can go a long way in improving brand awareness for businesses.
  •     They allow enterprises to collate customer data, monitor usage patterns, and draw useful business insights.
  •     Mobile apps allow businesses to manage their operations, including vendor management. They help the sales teams update sales data in real-time.
  •      Mobile technology can help enterprises launch digital footprints and initiatives.

Why is testing mobile applications important for digital transformation?

The success of any digital transformation initiative by businesses depends on the robust functioning of its digital touchpoints, including mobile applications. This entails performing mobile functional testing across mobile devices, screen resolutions, and operating systems to check attributes such as consistency, compatibility, and usability. Further, mobile test automation can be implemented to ensure applications are accessible and scalable across multiple platforms. Let us understand how a robust mobile application testing strategy can help achieve digital transformation.

Mobile functional testing helps validate the functionality of an application. It finds out whether the mobile application has met the requirements as desired. Using a robust mobile application testing framework to check the application’s functionality, businesses can assess whether it is fit to release the application to end-users.

Mobile testing services perform functional testing to check the following test objectives:

Usability: Whether users are able to easily navigate the application and its various elements, such as the buttons, screens, and UI.

Accessibility: If users can access the mobile application and use its various features. For instance, if a particular action can be completed using voice commands - an important feature for the visually impaired.

Core functions: Whether users are able to execute the core functions of a mobile application, such as completing the login activity of a banking application.

Check errors: Mobile functional test automation can trigger a system error by creating a host of specified conditions.

Different types of mobile functional testing, namely, smoke testing, sanity testing, user acceptance testing, and regression testing, can validate the application for various parameters. These tests ensure the mobile application performs optimally when put to actual use. The superior user experience garnered by such an application can make the application aligned for digital transformation.

Conclusion

Any mobile testing exercise delivers a host of benefits for business enterprises aiming at digital transformation. These include enhancing quality, meeting and surpassing customer expectations, and minimizing risks. With mobile applications becoming the initial touchpoint for most customers on-the-go, their optimal performance is important for businesses to achieve digital transformation.


Article Source: Dev.to

Comments

Post a Comment

Popular posts from this blog

Mitigating Risks for Mission-Critical Applications with Performance Testing

Image
  In today’s consumerist society, customers are looking for instant gratification. They do not settle for the also-rans but only the best. This means business enterprises have to be at the top of their game to develop and deploy reliable, secure, and user-friendly software applications. This also calls for avoiding system failures and risk mitigation, especially for mission-critical applications. So, to save the reputation and bottom line of businesses, the performance testing of applications is a must. It helps businesses achieve outcomes such as stability, speed, responsiveness, and scalability while eliminating bottlenecks.   A performance testing strategy checks the performance of an application irrespective of constraints. These may include traffic load, bandwidth availability, and network fluctuations. It helps businesses to smoothen out issues pertaining to throughput, latency, speed, and poor responsiveness, among others. However, when it comes to handling mission-...
Read more

How a DX Monitoring Platform can Enable Businesses to Improve Customer Journey

Image
  With digital experience (DX) becoming the key attribute for business enterprises to achieve and remain competitive, they are vying to maximize its impact. This means taking steps to optimize the digital touchpoints and streamline the customer’s journey using a digital experience monitoring platform. However, notwithstanding the humongous volumes of data generated from various digital touchpoints, businesses find it challenging to analyze them. This is because traditional analytics does not give the entire story. It doesn’t give insights into the customers’ emotions, a crucial parameter driving conversions.   Gain insights into the digital experience of customers In the traditional scheme of things, tracking a user’s journey to see whether he or she has completed a certain activity (filling in a form or buying a product) is the goal. But this does not always give the true story and could be misleading at times. For instance, a user visits your website to check its look ...
Read more