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Showing posts from July, 2022

How to Meet the Diverse Needs of Digital Transformation Using QA Testing

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To be competitive, business enterprises need to meet their customers’ requirements and expectations, create business value, and register growth. It has become important for such enterprises to reimagine their technology and business landscape. This is done by leveraging technologies, streamlining operations, fostering new cultures, and delivering superior customer experiences. As new technologies such as AI, data science, the Internet of Things, big data, blockchain, and others come into being, digital transformation has received a greater fillip by organizations spread across the globe. According to research by aimultiple.com, spending on digital transformation globally is likely to touch $1.78 trillion in 2022. Digital transformation is not only about harnessing technology but working on diversity. Here, diversity is underpinned by three pillars:   people, data, tools, and techniques. Let us understand them separately. Digital transformation and diversity The three pillars of...

How Can a Digital Experience Platform Help Businesses in Scaling CX?

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  The lines between physical and digital seem to be getting increasingly blurred. Customers are switching between these two channels effortlessly and do not seem to differentiate between them. Businesses need to take this development into account and look at enhancing personalized customer experiences across all digital channels. Such an omnichannel approach toward driving digital customer experience is likely to retain customers irrespective of their journey. A digital experience monitoring strategy should encompass multiple channels to deliver customer satisfaction. The parameters for monitoring CX would include convenience, ease, and speed across channels. Any business needs to scale and expand while keeping costs at a manageable level. Scaling should not be conflated with growth as it includes keeping costs low to improve profitability and efficiency. However, any scaling strategy can only be successful if it is looked at through the prism of customer experience, or CX. The c...

How IoT Testing Can Address Digitalization Issues

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  The internet-based global digital landscape comprises a plethora of complex software and hardware systems spread on-premise and across the cloud. Also, there are software applications within embedded devices that are connected to the internet a la the Internet of Things (IoT). When we envision the future of the digital world, the IoT, along with other technologies, seems to be the harbinger. It has the potential to usher in a world driven by smart technologies to make lives more convenient and qualitatively superior. According to statistics, the number of IoT devices is likely to surpass 25.4 billion by 2030. Also, the IoT can generate an economic value ranging from $4 - $11 trillion by 2025 (Source: dataprot.net). The data shows how the Internet of Things (IoT) is going to define the digitized future of the world. However, notwithstanding the tremendous potential of IoT as a technology to drive the next digital revolution, it offers several challenges as well. IoT testing has ...